Tag Archive: behavioral science

Dec 20

The Science of Gifts

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Is it possible to get gifts down to a science? With gift giving season upon us, there has been a flood of advice for consumers on how to navigate their purchases scientifically. I even got in on the action myself, writing a piece for the Chicago Booth website on some new research by Yan Zhang and Nick Epley about when people appreciate a gift’s thoughtfulness. Reviewing the research – and the journalism – got me thinking about the strengths and the limitations of bringing a scientific approach to exchanging presents. There is a lot to be said for studying gift giving, as long as we remain mindful of its limitations.

Jul 13

The Public Benefits of Social Psychology

Two recent editorials by Dick Thaler and Tim Wilson make a strong case for the public benefits of social psychology.