Random Assignment

Lovable anti-hero George Costanza is having a salad for lunch when he suddenly clutches at his chest and declares, “I think I’m having a heart attack!” His companions, Jerry and Elaine, seem remarkably unconcerned with George’s seemingly life-threatening predicament. As George breathlessly lists off the symptoms he’s experiencing (Tightness… Shortness of breath… Radiating waves of pain!), Jerry arrives at a less catastrophic diagnosis: “I know what this is. You saw that show on PBS last night, Coronary Country.”

I’m not sure how it’s possible that until yesterday I had never seen Paul Rozin speak. However it happened, I corrected a huge mistake by going to see him give an invited address at the Midwestern Psychological Association meeting in Chicago titled, The Aesthetics and Pleasures of Temporal Sequences. The talk spanned far more than that topic, but as Rozin’s research predicts, it was made extremely memorable by ending with a bang.

Along with many other psychologists, I’ve been closely following (and participating in) the ongoing discussion about finding ways to effectively improve the shortcomings in our field’s research methods. Given that the Stapel fraud case was an important spark to these discussions, I read Yudhijit Bhattacharjee’s article, The Mind of a Con Man, in this week’s New York Times Magazine with great interest.

There is an academic achievement gap in the United States. Compared to their White peers, African American and Latino American students earn lower grades and are more likely to drop out of school. Recently, a small intervention, aimed at easing the psychological burdens that impair minority performance, has been found to interrupt this downward trajectory, improving the performance of minority students, narrowing the achievement gap, and with long lasting effects.

Is it possible to get gifts down to a science? With gift giving season upon us, there has been a flood of advice for consumers on how to navigate their purchases scientifically. I even got in on the action myself, writing a piece for the Chicago Booth website on some new research by Yan Zhang and Nick Epley about when people appreciate a gift’s thoughtfulness. Reviewing the research – and the journalism – got me thinking about the strengths and the limitations of bringing a scientific approach to exchanging presents. There is a lot to be said for studying gift giving, as long as we remain mindful of its limitations.